Socks & Basics
Darn Tough
darntough.com ↗Defense, held ground
66
COMPETING
Offense, new ground
—
LATENT
Vermont-made merino sock brand with lifetime guarantee. Owns the hiking/outdoor sock AI answer category almost exclusively.
Platform breakdown
| Platform | Mention rate | Avg position |
|---|---|---|
| Claude | 100.0% | 1.0 |
| Gemini | 100.0% | 1.0 |
| Perplexity | 100.0% | 1.0 |
| ChatGPT | 33.3% | 1.0 |
| Google AI Overviews | 33.3% | 0.0 |
| DeepSeek | 0.0% | 0.0 |
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