Socks & Basics
Darn Tough
darntough.com ↗Share of voice (last sweep)
35.2%
Mention rate across prompts
61.2%
Vermont-made merino sock brand with lifetime guarantee. Owns the hiking/outdoor sock AI answer category almost exclusively.
Platform breakdown
| Platform | Mention rate | Avg position |
|---|---|---|
| ChatGPT | 72.3% | 1.6 |
| Claude | 68.1% | 1.9 |
| Perplexity | 65.4% | 2.2 |
| Google AI Overviews | 59.2% | 2.4 |
| Gemini | 56.1% | 2.8 |
| DeepSeek | 46.5% | 3.6 |
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